Alvarado Gallery's second show took place in London during the 2012 Olympic Games. Artists were asked to create work to celebrate and document the strength and spirit of the games and the athletes, both past and present.
Tasked with creating the campaign for the show, we wanted to produce a design that encapsulated the competitive nature of the games. The graphic treatment of the title represents the podium places, a structure used across all events, with the upward momentum and the colour palette representing movement and energy.
The project included a fold-out exhibition catalogue and poster, silk screen printed invites, promotional postcards and posters, a microsite and the environmental graphics for the show.