Jeremy is a composer, orchestral arranger and conductor who has amassed an extensive range of work in film, television, ballet, concert hall and theatre.
Having identified the need for a platform to showcase his work, Jeremy commissioned us to realise his ideas and build a new identity and website that would feel understated and modern.
By repeating the hyphen within Holland-Smith, we visually reference a five line musical stave within the logo. Combining this with a minimalist aesthetic enabled us to reference the classical aspects of Jeremy's work whilst delivering a contemporary solution. This approach carried through in the application of the identity across the typographic styling and in the ease of use of the website.