Martin Webb is a London based filmmaker specialising in documentary. Working with Martin to create his identity, we established the solution would need to take a minimal and refined approach.
The outcome centres around a monogram/ambigram that retains its meaning when viewed from a different orientation, in reference to the multiple ways a filmmaker can approach and interpret a subject. The minimal aesthetic of the identity was further emphasised in the strict monochromatic colour palette and refined typographic styles.
In tandem with the identity we delivered a fully responsive website, a complete set of stationery and a series of templates for admin based applications.